you thought it said idea.
it's missing something. catch the dot.
↓
a short history of every idea
an idea
is an ldea
that got its dot.
Yes, it's a lowercase L. No, we won't apologise. Your eyes autocorrected it. That's the whole product.
pronunciation

how do you say it?
however you like.

Tap a card. We'll say it out loud. Every one of them is correct.

ldea  /…/  noun. An idea before it gets its dot.
or say it your way:
Only wrong pronunciation: the one that ends up at idea.net.
what does the l stand for?
l = lucky idea
Lucky idea. Lightbulb idea. Lightning idea. Every great one starts as a little glow, half-formed, in the shower, mid-meeting. ldea is where you catch it while it's still warm.
ldea.net

the .net is
not a coincidence.

A net catches what would otherwise slip through. Also, a dot went missing and we had to put it somewhere.

A thought doesn't need to be good. It only needs to survive long enough to become something.

catch
one.

catch it before it gets a dot.

ldea.net
Read it however you like. We only drew the letters.  ·  Newer take: v2, pull the wire →
Not affiliated with idea.net. We checked. It's a different net and it has all its dots.
incoming · "what's the site again?"
"It's L as in lightbulb,
D as in daydream,
E as in eureka,
A as in aha.
Dot net."
No. Not the one with the i.